Social media channels create a direct line of communication between your company and consumers, and they give anyone with an Internet connection instant access to the latest buzz around your products or services.
People purchase from brands they trust. You can establish trust through social media. When people trust your brand and perceive your product or services as useful, it indirectly influences their intent to buy.
In light establishing trust, you also build credibility through social media marketing. With increasing amounts of consumer engagement and followers, you are more likely to influence potential buyers.
When consumers make purchasing decisions among different options, they are more likely to select a product that they are familiar with. Social media marketing does not drive sales by itself. Great products and services drive sales.
However, sales and consumer purchasing decisions can be influenced by social media marketing.